How did the humanities lose out to neuroscience in making culture seem interesting?
I’ve been listening to a lot of NPR and podcasts lately. I’ve given my historical favorites a little break (sorry, This American Life and Sound Opinions), and I’ve been listening more and more to Planet Money and Radiolab (as podcasts), and to the usual NPR fare that airs while I do dishes or cook dinner: All Things Considered, Marketplace, and of course: Fresh Air.
What I’ve noticed is how often scientists and economists show up on theses shows to talk about things I thought were the main interests of humanists and social scientists. Questions like the how restaurants work, whether or not race matters, why certain songs get stuck in our heads, how people calculate the value of things or make decisions they know are not in their best interests, and so on.
These are the questions to which I have long sought answers by looking at culture and its various expressions, and in which my field of American Studies has long been interested (albeit in different forms, over time).
Yet somehow, every time I turn on the radio, I find one or another neuroscientist (or, often enough, Jonah Lehrer) talking about precisely these same questions, and about how the pathways of neurons and synapses can answer questions art or love or whatever.
So here’s my question to my colleagues: how did we become so untouchable or so uninteresting to mainstream media? How come the good people at NPR (and, presumably, their listeners) find neuroscientists and economists more interesting and more capable of talking about these questions that we are? How did they become the go-to academics for understanding how and why people do what they do? Social scientists and humanists look at those phenomena, too, but somehow, we have become generally less interesting than our colleagues.
This is not the neuroscientists’ fault: they are good at what they do, and their creativity in asking profound questions that teeter on the line between culture and biology ought to be encouraged. Similarly, it’s not the fault of the radio programmers; they are looking for the most intelligent, engaging guests they can find. And they’re finding them in neuroscience and economics, not in the Humanities.
Why is everyone else talking about culture but us? Are we that boring? Have we grown so adept at gazing at our own navels that we can’t talk about other things? Does “the public” think that so-called “hard” science is really the only arbiter of actualities in the world?
How have we become so irrelevant even on topics that are ostensibly our areas of expertise and scholarly interest?